taxpayer field

one of many things that irk me is the seemingly endless practice of corporations getting stadiums & arenas renamed after them. I understand corporate sponsorship, lots of money blah blah but can't they find another way to get their name out there? naming every skybox or parking garage after the sponsor? or even street names perhaps? plastering logos over everything? something, anything other than taking away the personality & history of these venues. After all it did not work out so well for Enron field and now the diabolical plot to rename Shea Stadium is in question. With the current bailout some NY politicians are suggesting renaming the stadium Taxpayer field!